Komate Blog, building the future.

Welcome to the Komate blog, your go-to source for everything related to digital marketing in the construction sector. Discover how your construction company can grow online with smart strategies, practical tips, and inspiring examples. From lead generation to brand building – we're here to help you make a digital impact.

Why digital marketing is a must for construction companies.

The days of solely relying on word-of-mouth are over. Of course, it still matters, but if you're not visible online today, you simply won't be found. And that's a shame because there are more than enough customers out there looking for exactly what you have to offer.

How construction companies can generate more leads through their website.

Your website is no longer just a digital business card - it's your 24/7 salesperson. However, many construction companies don't use it to its full potential. They might have a few photo's, an "About Us" page, and a contact form, but that's often not enough to convert visitors into concrete inquiries.

The 5 biggest online marketing opportunities for the construction sector in 2025.

The construction industry is changing. Not only on the job site but also online. Customers - both private individuals and businesses - are increasingly searching for their contractor or construction partner through Google, social media, or online reviews. In 2025, there are enormous opportunities for construction companies to become visible online, build trust, and generate more inquiries.

7 Concrete online marketing tips for construction companies who want to grow.

You work hard, deliver quality, and your customers are satisfied. But how do you make sure more people can find you? How do you ensure you're not just getting customers through word-to-mouth, but are also visible online for new projects? Good news: You don't need to be a marketing specialist to achieve results.

How to use social media smartly as a construction company (without posting every day)?

Social media: you know you should be doing something with it, but as a busy construction company, you've got better things to do than create posts every day. Fortunately, that's not necessary. With a smart approach, you can stay visible, build trust, and attract customers, without spending all day on it.

What should be on a construction company website to build trust?

You can be the best builder, but if your website doesn't reflect that, you'll miss out ons customers. In construction, trust is everything: people want to be sure that you deliver what you promise. And your website is often the first place where that trust starts - or ends. So, what absolutely must be on a construction company website to gain that trust?

What is SEO and why is it important for construction companies?

You've probably heard of SEO. Or maybe you thought, "That's probably something for online stores or big companies." But did you know that SEO is actually incredibly valuable for construction companies too? In this blog, we'll explain what SEO is and why it can help you as a contractor, carpenter, plumber, or other construction business get more customers, without needing to advertise.

Why Komate understands what construction companies need in marketing.

As a construction company, you don't just need any marketing agency - you need someone who understands what's happening in the construction industry and speaks the construction language. At Komate, we have that experience. We know exactly what your business needs to succeed online.

From word-of-mouth to online succes: the new reality for construction companies.

In the construction industry, word-of-mouth has always been the most powerful form of marketing. Customers rely on recommendations from friends, family, and business networks. However, in the digital age, this is changing rapidly. Construction companies that rely solely on word-of-mouth miss out on opportunities to expand their reach and grow their business.