Novy and Blastic:
a shared vision brought to life on video.
With over 110 years of experience in kitchen ventilation and cooktops, Novy has grown into an international design brand known for silence, elegance, and innovation. As part of their digital transformation, Novy worked closely with digital experience expert Blastic to create a new online identity. That collaboration became the starting point for a compelling visual story — and to bring it to life, Blastic brought in Komate to produce a powerful brand video.
Not just a corporate film, but a video that captures the collaboration between Blastic and Novy, and conveys their shared, future-oriented vision on digitalisation and innovation in a way that resonates.
The challenge: visualising collaboration, vision, and innovation.
For this production, we set out to explore the intersection of brand narrative, technological evolution, and digital strategy.
From concept to completion, the production was defined by refinement, with every shot carefully aligned with Novy's aesthetics and brand values.
The video serves as a visual haven for Novy's brand experience, showcasing how strategy, design, digitalising, innovation and storytelling come together to bring a powerful and consistent brand narrative to life.
Our approach.
At Komate, we believe that true impact is created when visuals and content become one cohesive story. That’s why this video not only focused on Novy’s heritage, but more importantly on:
- The collaboration with Blastic as a catalyst for digital innovation
- A shared vision for the future, where design, technology, and user experience come together
- The strategic power of video as an extension of brand identity and digital positioning
We developed a visual concept that weaves these elements into a calm, layered narrative. The viewer is guided from showroom to production floor, accompanied by a voice-over that brings the strategic partnership and brand values to life.
The production.
The process unfolded in several phases: from concept development and scripting, to location scouting, filming, editing, and final delivery. In close collaboration with Blastic and Novy, we chose a visual style that perfectly reflects the new digital identity; clean, aesthetic, and timeless.
The calm pacing, carefully selected music, and refined visuals not only echo Novy’s brand values, but also reflect the thoughtful digital journey they’ve undertaken together with Blastic.
The result.
The video is used, among other things, at trade fairs, in sales presentations, and across marketing campaigns. The result is a compelling visual business card that communicates what Novy stands for and how their collaboration with Blastic is shaping the future.
For Komate, this project is a perfect example of how video creation can act as the connecting link between strategy, brand, and technology. Because when different areas of expertise come together, the result is not just something you see, but something you feel.
Curious about the result?
Watch the full video and view the full case of Blastic here.
Need a video that does more than just inform? We help brands connect, surprise, and persuade. Let's create something with impact.